For FT Live’s annual In-Person & Digital summit at Fairmont Windsor Park, be-good was commissioned to create a premium hybrid experience that felt equally considered for guests in the room and audiences joining remotely.

Alongside the conference programme, the event included high-profile partner activity and an exclusive Gala evening, requiring every element to reflect the sophistication of the FT Live brand.

The Brief

The challenge was to create one seamless event across multiple audiences and stakeholders.

The live environment needed to feel polished and engaging on-site while translating effectively to digital viewers, with premium partners including Moët & Chandon, Mercedes-Benz, Michel Dyens and Xerjoff integrated thoughtfully into the wider experience.

Our Thinking

We approached the summit as one connected ecosystem rather than separate live, digital and sponsor experiences.

A bespoke modular set created a strong visual environment both in the room and on screen, while close collaboration with FT Live, the venue and brand partners ensured each activation, meeting and hospitality moment felt considered and cohesive.

We also curated an exclusive Gala evening, extending the experience beyond the main conference programme.

The Outcome

The result was a seamless hybrid summit that reflected FT Live’s sophisticated positioning across every touchpoint.

By bringing together live production, digital delivery, partner engagement and hospitality into one coherent experience, be-good created an event that felt premium whether guests were attending in person or joining from elsewhere.